
German Localization Tips Localizing websites using hreflang meta tags

The shared roots of German and English, as well as the adoption of food, cultural artefacts and concepts originating in Germany, have led to this borrowing. German loanwords include commonly used terms such as hamburger, frankfurter, rucksack, doppelganger and zeitgeist, as well as less common terms such as ersatz (a substitute, usually of inferior quality), schadenfreude (taking pleasure from the misfortune of others) and verboten (something forbidden). Speakers of English will be familiar with a number of German words, perhaps without even realising. For example, Swiss German speakers have adopted the English word “harddisk” (capitalized to “Harddisk”), while in standard German, the word “Festplatte” is used.

A particularly noticeable difference between Standard German and Swiss German is the latter’s adoption of the English terms for technological innovations. Standard German, Austrian German and Swiss German are generally mutually intelligible, despite a considerable number of vocabulary differences.

German is a West Germanic language, closely related to other languages of the same family such as English, Dutch and Afrikaans.
